We know, a picture tells a thousand words – so what do your photos say about you? One of the hardest things about standing out online these days is having outstanding images of yourself.

If you are trying to build an online audience, impress potential buyers, build up your self-confidence, or just create a stylish Instagram feed, you may feel overwhelmed how and where to start. How to level up your photos. But what if you could take absolutely stunning self-portraits of yourself that look like they were taken by a photographer pro? Well, that’s exactly what I’ve been learning myself for years, overcoming imposter syndroms and camera shyness.Being satisfied with them and proud to show them with ease.To now having put together the most essentials of how you can make your own great pictures at home.

Who I am

Hi, my name is Sonja.

I’m an Austrian designer, personal stylist, author, hobby-photographer and creator. Over the last 5 years, I’ve built my camera confidence and competence, creating stunning self-portraits with less tech tools and started to share this knowledge in courses with many gorgeous camera-shy women.

I call this style of self-photography the “Elevated Selfie”; a term I coined to describe my approach of taking well- composed pictures with really simple photography hacks.

Learning the art of taking beautiful images as a beginner in this way has lead to some pretty incredible things – so today I am working with female professionals- from New York to Vienna- helping them discover their artistic eye and losing the fear of the camera eye.

  1. The fear of the public, the camera was a big block for me, in my first years as an entrepreneur. I had gained weight after becoming a mom, I hid myself and tried to convince potential buyers with my big expertise- until a marketing pro put her finger in my wound and said: "Sonja, you need to be visible. Show yourself!“

 And I did, first with a lot of bad pictures, self-hate,  disappointment- but after a while, these bad pictures more and more disappeared. 

I became proud of my creations, loved to share them, loved my look. And-guess what- people came, and they asked me who had taken the pictures  And I smiled. Today I am photographing other women as well and I created this course for YOU!

 Now it is on you to learn how to capture yourself on camera, looking visually stunning. 

From the idea to set, photoshoot to retouch- all the essential steps are covered. By the time you've completed the course, you’ll know the precise steps to take to ever feel proud of your selfies and- when you take the next step- hiring a photographer- you exactly know how you want to look like, how the picture should come out, which mood etc...you will forever be able to create with intention- no need to wait for the lucky snapshot.

See the pictures? N1 and 3, this is me. Not bad for a curvy, 45+ woman, eh?🙂


The benefits you never thought about- when you master your selfies.

  • Who doesn´t want to look good on camera? You? It raises our self-esteem, and enables us to tackle the world head-on with confidence and charisma.

  • When you feel more confident, you’ll perform better in all areas of your life – and that’s a fact. Confidence will raise your abilities in business, increase your social skills, improve your romantic life, and strengthen your connection with your beloved

  • Having incredible photos of yourself will make you more desirable . Think of your potential clients or employers, your tribe who come in contact with you online.

  • Regardless of who you are, better photos will improve your "personal brand" – even more so if you’re anyone like an artist, musician, or model, who relies on looking good on social media.

  • You’ll be able to grow an engaged audience on social media. The truth is, that people want to follow those who have beautiful feeds, and the this course will help you elevate your presence.

  • Through taking your first intentional selfies, something will shift. Not only that you know how to better present yourself- I felt it, my students felt it, after a while you gain so much confidence that shying away from any camera is no option any more.


Lucia H. bag designer

Ich fühle mich viel selbstbewusster, losgelöst mich irgendwelchen Trends zu unterwerfen. Ich trage das, wo ich mich wohl fühle, das spüre und fühle ich dann auch. Bin irgendwie innerlich gewachsen. Stell mich hin und lache in die Kamera als wäre es mein bester Freund. Dankeschön liebe Sonja für dein tolles Programm 😁 Hilf weiter Frauen sich selbstbewusst zu zeigen. So wie ich 💃🏻 Lucia H., Taschendesignerin
One of the students.

Who is this course for:

Considering becoming a student? Good choice. Here just a few ideas on the kinds of people who have enroled, and who this course is meant for.

  • You want to use your social media for your biz

  • You have no idea how to create photos by yourself

  • You have no money for hiring a pro

  • You are a creative, an entrepreneur and would like to charge more money

  • You are shy and want to learn the tech by yourself

  • You wasted money with pro photographers who couldn´t fulfill your expectations

  • You want to feel confident and attractive

  • Wanna meet your new love ?

  • You hate looking old, tired and bland on your selfies

What you get in the course

The process

  • How to look beautiful and camera ready- from shaping your figure, posing well...to make- up..

  • Storytelling instead of snapshot- style- how to create pictures with a meaning

  • Building the setting with less- at home

  • Photography tech and tools- easy- made and with less tech stuff

  • The shooting- how to do it right

  • Photo retouch with 2 simple apps- for your perfect pictures

  • Access to private group for 8 weeks- where all of your questions are answered, plus photo feedback and encouragement

"You are clear and kind and such a wonderful stylist. Love to work with you."

Jamilyn H., Opera singer

Social proof: testimonials

“"I enjoyed working with Sonja on upgrading my style and image through her remote coaching app. I never expected that I needed such a program because I thought appearance is less important than the substance of what I do. I was pleasantly surprised when Sonja helped me peel off the surface of fashion and style and see the true messages that lie underneath. She shined the light on how clothes can radiate and reflect our energy and how we--as female entrepreneurs--show up in the world. There are so many pieces to styling and photography that trying to tackle them is like solving a 1,000-piece puzzle. Sonja's coaching definitely helped me put the pieces together in a more coherent way and gave me the confidence to show up to my audience with the right messages." ~Louisa Wah, Integrative Nutrition Health Coach”

Louisa Wah, New York

“I feel confident, beautiful and free from trends or trying to fit in. I wear what I love, I have grown from the inside out. I laugh and play with the camera. Thank you, Sonja, for freeing me from wrong beliefs and shyness.”

Lucia H.

Course curriculum

  • 1

    Welcome on board!

  • 2

    Welcome to the course!

  • 3

    Modul 1- Picture ideas for your various needs

    • Picture creating process and...

    • The different kinds of pictures you can create

  • 4

    Modul 2- Preparation for the shooting

    • Step 2- Creating the Setting

    • The amazing picture- the composing session

    • The Posing Session

    • A quick make-up session

  • 5

    Modul 3- The Photo Session

    • Photoshooting! The steps.

    • About fast selfies and ...lighting!

    • Elevate your selfies- From snapshot to pro pic

    • The professional photo checklist- from A to Z.

  • 6

    Modul 4- Post-production, the retouching session

    • Pro Picture editing with my 2 favourite apps

  • 7

    Modul 5- The End- ready to start with sharing!

    • Next step- preview to classy pictures- align the colouring

About Frau Jona&Son

Frau Jona&Son is Sonja Wöhrenschimmel-Wahl. Studied Textile Arts and Design. Fashiondesigner. First Austrian "EcoFashion Blog", since 2007. Fashiondesign, workshops for redesign and style. Author of "ReDesign", March 2016, Haupt Verlag. Diploma Style Consulting. Diploma Make-up-artist. Several articles for Austrian magazines. Covered in several Austrian and German magazines, newspapers, platforms.